I've said it before and I'll say it again. I often find my career field (the field of advertising) to be a melding concoction of perplexing affairs. Today's occurrence is no exception.

As some of you know, I've been working on the Utah Travel and Tourism account for some time now. This account brings with it the challenge to get more people to dedicate their precious vacation days to our little corner of the world. Obviously, this is much easier said than done. There are many misconceptions to overcome that are unique to this state. Of course there is the whole alcohol conundrum. The polygamy problem. The Mormon misfortune. And West Valley City. But thanks to a concerned citizen, we've been able to flip the coin and see the bright side to our test.

Sodomy.

Of course. How could we have been so blind? What a golden opportunity. The following is his letter written to us just this week.


Dear (name withheld):

It's been nearly two and a half years since the Supreme Court invalidated Utah's archaic sodomy laws. In my opinion, that's plenty of time for your organization to implement a marketing plan to welcome sodomites, like me, back to your state. And yet I haven't seen a single brochure, pamphlet or website designated for this purpose.

It's worth mentioning that sodomy is a mainstream American activity. Consider that many of the defunct laws proscribed activities that are now downright vanilla by the standards of your average Desperate Housewife or former president.

I'm curious to know why your tourism industry has not stepped up to the plate and said, "Hey Brokebacks, c'mon back now, y'hear!" or something fun and hokey like that.

I don't think it's too much to ask. Please advise.

Sincerely,
(Sodomite's name withheld)