Ever wish you could reverse life? Go back, do things differently.

If so, (and you have diabetes), I just produced a TV spot for you. This week I finished up the production on a TV spot for the Utah Department of Health. They wanted a spot to motivate people with diabetes to go out and get their A1C levels checked. By doing so, they would greatly reduce their risk of major (and irreversible) complications such as blindness and amputation.

The idea is really simple. I wanted to remind these people that they can't go back in time, so they can't procrastinate getting this test done. I did this by simply showing a hospital scene going in reverse with dialogue focusing on the need to get an A1C test done. Simple right? Well, here's the tricky part. The actor had to learn his lines in reverse so that when we flipped the film around everything would be going in reverse but we could still understand him.

Here is the raw footage, or in other words, how it all looked while filming it. Listen to him deliver his lines in reverse, it's pretty remarkable.



Now check out the final version once we reversed the film. It's not entirely perfect, but for some reason I really wanted to do this without any post trickery and/or wizardry. We also added subtitlery.



And now go get your A1C level checked.